Why You Need To Write Marketing Business Plan

      

Venturing into a new business is likened to treading an unfamiliar path. It is like the journey of a man going to a place he has never been before. 

Even though he may know what he would like to do if he had opportunity, he needs to have a good plan well. 

Achieving one's dream is a journey to the unknown which can be filled with losses if not well planned.  

Many people know what they want to achieve, but putting it on paper is always a difficult task. A business that is started with a written down plan is more likely to do better than one without a plan. 

Writing down a marketing business plan makes it more real and achievable.

One of the constraints facing small and medium scale owners in Nigeria is their inability o write a marketable business plan that can access key players in the land to help finance their business ideas.

A business plan should have a vision of what it intends to achieving. Having a vision should be time-bound. Putting a time limit to a plan makes the business owner focused and also encourages growth. 

Your written plan should address the following questions. Could it be that there is a need for such a business in a location or is there an unexploited potential laden in it? 

Another question is that whether there is a target market for the business. Who do you intend to cater for? Could it be the direct consumers, retailers or wholesalers?

The distribution strategy should also be considered before processing into a new business.

The effects of a product can be in vain if the end users cannot be convinced that the product is worth spending their hard-earned money on.

Every business can benefit from the participation of a carefully written business plan.

The purpose of the plan is to help you think through the venture and ensure that one is considered all opts and anticipate all potential difficulties. It will also help convince lenders and investors that their money will be in safe hands. 

The plan will also serve as an operating guide as the plan moves from ideas into a viable business. 

That is why which you should write a viable marketing business plan. Jesus said in Luke14: 28, For which of you, desiring to build a tower, does not first sit down and count the cost, whether he has enough to complete it?”